Maestro health is an employee health and benefits company based in the USA. It uses an integrated digital platform to provide businesses and their employees with hassle-free control of their health benefits. They joined forces with the AXA brand last year and used that platform to promote and launch their service.
Through a combination of technology, data analysis and a medical team, Padoa is transforming occupational health and how it’s managed. Based in France, Padoa is shifting attitudes from an employer obligation to a real opportunity to invest in employees’ health and well-being; encouraging collaborations between employers and their teams.
Birdie is a London-based care technology platform. It’s a service available in the form of an app, where families and carers can keep a log of the care that’s being given at home, giving friends and family one less thing to worry about. This is particularly helpful in today’s world where we’re busier than ever before and often far away from our families.
What’s happening around the world?
The health-tech industry is growing quickly in the USA, Europe and the Asia Pacific regions. These three areas pose different needs and opportunities for health-tech start-ups to address, and they are faced with different challenges.
The Asia Pacific region is home to many technologically advanced nations including Japan and South Korea, but many countries also have gaps in their public health systems and services. Many governments are actually encouraging health-tech providers to develop ‘offline’ services – such as health centres and clinics – which work with online solutions like health apps, to provide more seamless care. And Chinese telehealth providers are certainly leading the pack.
It’s predicted that over a quarter of the population – around 1.3 billion people – in the Asia Pacific region will be aged 60 or over by 2050. Technology developed today will be crucial in managing the health and wellbeing of older people in the future, by focussing on preventing diseases, managing chronic conditions and improving access to services. In Singapore, families can already monitor the wellbeing of elderly relatives while they’re home alone, and robots are even delivering fitness classes to older people.
Generally, Europe hasn’t seen health-tech and telemedicine take off as quickly as the USA or Asia. This is largely because of legislation and regulations that vary across many EU nations and make it hard for companies to roll their services out across the whole region.
Much of Europe is fortunate enough to have reliable and affordable public health services, so there’s been less demand. This, however, is changing and telemedicine has started to become more popular. Like Asia, Europe also has an ageing population so technology will be crucial in developing health and social care support for older people.
The cost of healthcare continues to rise in the USA and health-tech has an important part to play in making sure people are able to access affordable healthcare. Telemedicine lets people seek treatment quickly, rather than put off the expense of visiting a doctor – getting advice early on is key for better long-term health and wellbeing.
New players in the healthcare industry may also be able to help slow the rising prices of medicines and healthcare equipment, which is good news for those in the USA, as it means medical inflation may be more controlled.