Around the world, consumers’ use of digital health is rapidly rising, with more people expecting the convenience of accessing all kinds of services, including healthcare, on their smartphones. Since the beginning of the Covid-19 pandemic though, consumer awareness and use of telemedicine in particular has jumped. The status quo has shifted. As people have been forced to adopt social distancing measures, it’s not only become more important to have convenient access to quality medical advice, but for this primary care to be delivered remotely.
As a result, the use of telemedicine services has accelerated, becoming more widely recognised in just a short space of time as both a worthwhile complement to face-to-face services and a credible solution in its own right. Our own online doctor consultation service, Virtual Doctor from AXA, has facilitated consultations in more than 115 countries since it was first launched in 2018, covering more than 27 medical specialities and providing a doctor who can guide members through their local healthcare system in their own language. Since the beginning of the Covid-19 pandemic though, it has seen an increase of up to 240% in registered users.